What is a crucial factor for improving sales associate performance?

Regular training and development is indeed a crucial factor for improving sales associate performance. Continuous education helps sales associates stay updated on the latest market trends, technologies, and best practices. This ongoing training not only enhances their skills in areas such as customer service and negotiation but also ensures they are knowledgeable about legal regulations and ethical standards in real estate.

Effective training programs can also boost motivation and confidence among sales associates, leading to higher productivity. Moreover, companies that invest in the growth and development of their employees typically see better retention rates, reduced turnover, and increased job satisfaction, all of which contribute to improved sales performance.

In contrast, limiting prospecting hours may restrict the opportunities for associates to connect with potential clients, and focusing solely on past clients may neglect new leads that are essential for ongoing business growth. High commission splits could incentivize short-term performance, but without skill enhancement through training, associates may struggle to sustain their success in a competitive market.