What is the best source for listings for a new sales associate?

The sphere of influence is considered the best source for listings for a new sales associate because it consists of the individuals and groups with whom the associate has established personal or professional relationships. This network often includes friends, family, colleagues, acquaintances, and past clients. Leveraging these connections can lead to referrals, recommendations, and opportunities for listings that may not be accessible through other channels. New sales associates can find that their sphere of influence offers a more immediate and trusting base from which to solicit business, as people are generally more inclined to help someone they know personally.

Other methods, such as cold calling, online advertising, and networking events, can be effective as well but may not provide the same level of immediate trust or rapport. Cold calling can yield new contacts but often lacks the personal touch that a sphere of influence naturally provides. Online advertising can reach a wide audience, but it may not lead to the same level of conversion as direct relationships. Networking events can help establish new connections, but for a new sales associate, tapping into existing relationships is typically a more straightforward and successful approach.