What percentage of contacts in the sphere of influence should a sales associate aim to cultivate?

To effectively build and maintain a strong sphere of influence, a sales associate should aim to cultivate about 50% of their contacts. This percentage reflects the notion that nurturing relationships within one's network is crucial for generating referrals and repeat business. By engaging with a substantial portion of contacts, the sales associate enhances visibility and strengthens their presence in the market, which directly contributes to business growth.

Fostering these connections involves regular communication, providing valuable information, and being responsive to their needs. The goal is to create lasting relationships where individuals feel comfortable referring the sales associate to others. Cultivating 50% of contacts strikes a balance between maintaining a manageable outreach effort while still being substantial enough to create meaningful impact in building a thriving real estate career.