Where do most sales associates find their for-sale-by-owner (FSBO) contacts?

Most sales associates typically find their for-sale-by-owner (FSBO) contacts through classified ads. FSBO sellers often use these ads as a primary method of marketing their properties since they are looking to sell without the assistance of a real estate agent. Classified ads allow them to reach a wide audience while keeping costs down.

Using classified ads provides a straightforward way for sellers to communicate details about their property, including pricing, features, and contact information, making it easy for potential buyers and agents to connect with them. Sales associates can monitor local publications, both in print and online, to identify FSBO listings and approach these sellers with their services.

While real estate websites and direct mail can also be useful for agents, classified ads remain a more traditional and commonly used platform specifically for FSBO listings, which is why they are a critical source for sales associates seeking these contacts. Networking also plays a role in finding FSBO opportunities, but classified ads are often the very first point of contact for many agents.